Articles on: Retter

Introduction to Retter

How to active Retter

When Retter is installed, it will move you to Websites page. There you will see that the tracking is disabled, to enable tracking settings you need to click edit.

You'll have the following settings:

Tracking Status: When this checked it will fully enable the tracking on your store.
Track Visitors Events: If you want to use heatmaps, this should be checked as it tracking the visitor's mouse clicks, form submissions, scroll & much more.
Session Replays: When you want more advanced tracking, we recommend to check this. It will enable visual tracking of your store users.

We recommend to enable all of the three features from maximum results


First of all, you need to understand the concept of a goal. A goal is something that you want to track that the already existing analytics are not tracking‚ÄĒanything from a button click, downloads, specific page view, like a thank-you page after a checkout...etc.


The pageview goal is the easiest to set up and the conversion of the goal will happen once a visitor reaches a certain specified page.

A good example would be when you have a 'thank you' page after the conversion happened (newsletter, purchase, form submission...etc) where the user will land on after.


Custom goals will require some extra code implemented to the tracked website, which is specified when you create a new goal from the dashboard.

A custom goal is mainly used for when you want to track a specific event that happens on your website, which can't be tracked with the pageview method.

Some examples of where custom goals will shine are:

Tracking clicks on external links
Tracking more advanced form submissions
Tracking clicks on specific parts of your pages

Here is what a javascript snippet would look like for goal tracking:
When this code will trigger inside of your page, the goal conversion will be triggered as well on our side


We do take privacy and your privacy seriously and we provide you and your users the ability to opt-out of any website that uses our tracking system.
If you are a website owner that uses our tracking services then, we highly recommend you to provide the following option for your users to be able to opt-out of the tracking.

The opt-out process is straight forward and can be done by simply accessing any website that has our tracking code installed and adding the following query parameter in your browser: ?pixel_optout=true

So if your website is and you have our pixel tracking code installed, you and your users can opt-out of the tracking by accessing the following URL

By doing this, we set a local storage variable in your browser that tells our pixel tracking code to stop and do not further execute. Clearing your local storage, changing the browser or running the site in incognito will enable tracking again as the Opt-Out variable is not set anymore.

Do we honor Do Not Track?

Yes, we do honor the Do Not Track (DNT) setting from browsers which support this.

Do not track is a setting from your browser which, after you enable it, it will tell the sites that you visit that you do not want to be tracked. Unfortunately, it is not very well supported by browsers as of yet but if we receive this header setting from your browser, we are honoring it!

Updated on: 13/06/2021

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